About Woolbabe

Relax! I'm Cosy.

This sums up what we do and what we're about at Woolbabe! Helping babies sleep better, stay just the right temperature and helping parents relax about their baby's sleep. Babies and toddlers are to be loved and treasured, not worried about all night long!


History of Woolbabe

Woolbabe was launched in the 2007 in Melbourne, by a clever mum who had been seeking natural sleep solutions for her baby. The combination of a classic style, temperature regulating fabric and beautiful quality made Woolbabe popular from day one.


We developed and continue to use an innovative fabric which is woven exclusively for Woolbabe. We combine two natural fibres merino wool & cotton in a special way to make one luxurious fabric which is used in all our styles. The strength and durability of organic cotton, with the amazing temperature regulating and moisture absoprtion of Merino, a wonderful combination. The Woolbabe fabric is woven just for us and finished with great attention to detail. When it's combined with our plush 100% Merino wool filling and 100% organic cotton lining there is no other duvet Merino sleeping bag or sleeping suit which comes close.  

In 2012 Woolbabe The Sleep Store, the NZ based award winning online retailer took over the Woolbabe brand and we are now based at The Sleep Store HQ in Auckland.


We are are very focused on making Woolbabe the best choice of sleeping bag for parents of babies and young children. You can imagine our delight when in 2018 we won the award for Best Baby Sleeping Bag, and again in 2020 along with another OHbaby! award for Most Recommended Baby Product.  This was followed up again in the 2022 Oh Baby! awards with the Gold Award for Best Baby/Toddler Sleepsack and Most Recommended Product being the Woolbabe Sleeping Bags.  Our Sleeping Suits also received Silver award for Best New Product at the same awards.  These awards meant a lot to us because they were voted for by thousands of parents throughout New Zealand, who had owned and used our sleeping bags successfully in their families. In 2020 we were also won a Non-Toxic Award (Now called the Clean+Conscious awards) which are awarded by a panel of experts judging sustainably and ethically made products.


Woolbabe is available in many wonderful stockists across New Zealand and Australia. Woolbabe is now also available to send beyond our home shores through our website, with us now shipping direct to families in the US and beyond!


We're continue to develop innovative new sleep solutions and ways to help you have peace of mind and more sleep for your family. Sign up for our newsletter to find out more about what makes Woolbabe so special and follow us on our social. 


Thank you for reading and learning a bit more about us. 


Team WB